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KUALA LUMPUR, 20 Feb 2020: CARING MOMS ACADEMY. “HEY! That’s MY BRAND!”

Many a time, budding entrepreneurs in their early days dared not dream beyond the horizons. They yearned to be successful but dared not dream big. Thus, they never saw nor realized the need to protect their brand. As they face one challenge after another, as they carve their niche in the market, as they grow slowly but surely, they never thought that one day there will someone lurking to copy, waiting to emulate, to ride on their hard work. Then the unthinkable happens. Yelling “HEY!! That’s MY BRAND!” might just be a little too late by then.

That's MY BRAND
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In this session with Mr. Mohan, an IP (Intellectual Property) lawyer, CM entrepreneur moms learned:
✓ The Importance of Brand Protection for Small Businesses
✓ The potential risk of not registering your brand
✓ Scope of Trademark Protection
✓ Knowing the Difference Between Registering a Business and Registering a Trademark
✓ Procedure how to Register Trademark

An eye-opener for those who had become comfortable with where they are, happily serving their customers, never thinking that they are being watched. They gained a deep insight as to the ‘how to’ and the ‘why’ to protect their brand and their business.

The technical jargon of words like ‘patent’, ‘copyrights’, ‘ trademarks’ and ‘industrial design’ was explained and their differences made clear. Members left with a much clearer idea of the basics of what is Intellectual Property. More importantly, they went away being more mindful of the need to protect their brands while building their business and being more alert to the harsh realities of the entrepreneurial world beyond their home kitchens and homes. One level higher in their learning curve, these Entrepreneur Moms are now better equipped to defend their business.

For those who are still hesitating, sign up for the next session. One more step towards building a successful business. See you soon.

That's MY BRAND
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